Recap of the Hoppapalooza Festival

Well, Hoppalooza was a great success! This was the first time ever I had acted as a promoter for a festival and it was a enormous job! We had a little rain but it was really good we had tents

Here’s a short video on the festival

People bought tickets on, the cost was 250 kr and everyone got a t-shirt & tasting glass, we had about 325 people. Once people were inside all beers were 20 kr, we had a BBQ plate by two local chefs, Matan Levy & Haik Avanesian.


Hoppapalooza T-Shirt

Hoppapalooza T-Shirt

Here’s what the menu of beers looked like, thanks to taplist

And here’s what they were saying on

And for some more photos of the festival on

So I learned alot from my first year and am convinced that we can make it bigger & better next year

Jeffrey Scott Brown, South Plains Brewing Company, October 23rd, 2014








Hoppapalooza almost here!

The biggest event I’ve ever done is happening here at South Plains Brewing Company on Saturday August 9th, 1300-2000. It’s getting a bit crazy…setting up tents, porta-potties, a open kitchen & BBQ, very large electrical cables around the edges of the parking lot….cases of t-shirts & glasses are coming,breweries are dropping off beer and getting ready & registers are coming for sales of alcohol & food, setting up a stage to hear Eftersom Fisk, psychedelic lounge, you can hear their music at


we’ve sold loads of tickets and I will be giving out more to customers. We will also be selling tickets at the door on Saturday……….looking forward to a great party!


Hoppapalooza…..South Plains & Friends

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Been working on this project since January, originally did a brain storming idea with Thomas Fransson from Malmö Brygghus. We were talking about how all the beer festivals are sponsored by the large beer & whiskey companies and the need to have a small local festival, focusing on local products and local brews! So many of the ghost brewers are brewed in some far off land, and the damage to the environment in carbon footprint is enormous. Up in Göteborg is some pubs called Ölstuga…like…the Beer Cabin….and they only sell Swedish beers made in Sweden. I think it’s a wonderful idea! So that’s the focus of Hoppapalooza…DRINK LOCAL! I  went to  Nils Sandström of På Besök to design my logo. Got Eftersom Fisk to play psychedelic lounge music again. Got a OK from the owner, Kwame Moore to have a party for 500 in the parking lot, recruited six other small local breweries to participate. I got two great chefs Matan Levy & Haik Avanesian, to do a BBQ platter and am ordering t-shirts & tasting glasses with the logo.I got approval for the alcohol license ( she said they had never seen a application like this before). Made a deal with Securitas for security guards ( at fricken 500 kr./hour)  And I signed a agreement with Ticnet to sell my tickets. Made a deal to rent tables, tents & porta-potties. That’s my update…get ready to party August 9th 1300-2000